• Preparation and update of a detailed marketing plan
  • Competition monitoring, follow up, strategies and actions
  • Printed materials in Bulgarian language
  • Posters, billboard and offline media advertising
  • Media monitoring and regular liaison with all media channels
  • Brand and corporate image positioning and brand management
  • Regular communications to various market segments
  • Communication to official institutions, chambers of commerce, embassies, NGO’s
  • Handling of complaints 
  • Road-show preparation and coordination
  • Dedicated web site for the airline in Bulgarian language
  • Weekly reporting on developments
  • Special events and fam trips handling